MBA Research
Serving high school and post-secondary educators and administrators
Not-for-profit, research-based support for all Business Administration educators: entrepreneurship, finance, hospitality, management/administration, and marketing.


Click here for the Conclave 2018 Schedule (PDF).

Building a Community of Lifelong Project Managers


The global economy has become more project-oriented, as the practice of project management expands within all industries. Organizations are connecting the dots between strategy and action, to stay competitive in the marketplace. This Project Management Educator Training includes all deliverables of a semester PM Course including; a suggested strategy for gaining STEM support, integration of CTSO’s and developing a sequence of courses. Participants receive course outline, detailed lesson plans, frameworks, instructional strategies and ongoing support.

Learning Objective: Learn strategies for teaching a semester long Project Management Course

Presenter: Lori (Jacobs) Hairston is currently the Executive Director for Washington DECA. Lori is a dynamic strategic leader, with twenty-one years of experience in education. Expertise includes leadership development, curriculum design, student and staff motivation, improving academic/job performance, project management, technology integration and professional presentations. Her professional experiences include 16 years in Retail Management, 10 years on the board of the Washington Association of Marketing Educators, and 6 years on the Washington DECA Board of Directors, including 4 as Board Chair. Lori holds an MBA in Management and Strategy and is certified in IT Project Management. Lori managed and led the PMIEF teacher training institute for MBAResearch during the 2016-2017 school year.

Building High Quality Programs


From Standards to Assessment the focus of this pre-conference session will be to provide teachers, and administrators, with the tools to build high quality programs. Starting with an overview of the national standards participants will review and use the standards to improve their current program, will take a deep dive into curricula and instructional resources to support the standards and review research based assessments including digital badges and certifications. Participants will have an opportunity to earn a digital badge and receive a code to take one of the A*S*K exams. Participants will also receive a $100 gift certificate to purchase MBA resources.

Learning Objectives:

  • Understanding the national standards and how they tie to state standards
  • Curricula that provides great program planning and instructional tools
  • Multiple Instructional strategies
  • Asssessment strategies and ideas
  • Connections to CTSO’s
  • Ideas that can be used the day you return to school


Kim Guest is a former CTE Director, marketing and accounting teacher, as well as a DECA advisor at Kearsley High School in Flint, MI. She recently accepted a position at Genessee Intermediate School District. Kim has a Masters Degree in Curriculum and Administration with a concentration in CTE along with a Masters Degree in Education Technology. She operates a Gold Certified SBE. Kim has served on the Michigan Marketing Educators (MME) Board for seven years, and is currently the president. Kim was also a teacher leader for the Economics in Marketing initiative in the state. She has worked on various curriculum alignment projects and co-chairs the Michigan Summer Marketing Academy sponsored by MME. Kim has presented at numerous state and national conferences, most recently at Conclave.

Jennifer Milke is a Marketing, Small Business, and Personal Finance teacher, as well as a DECA advisor at Henry Ford II High School in Sterling Heights, MI. Mrs. Milke received her BS in secondary education from Central Michigan University and is vocationally certified in marketing and business. She received her Master’s in public administration with an emphasis in educational administration at the University of Michigan Flint. Jennifer’s dedication to the profession extends beyond the classroom. She became an International DECA Certified Trainer in 2012 and trained teachers at the the state and regional levels. She has been on the Michigan Marketing Educators (MME) Board since 2009, and served as the president and secretary. She has co-chaired the MME fall conference, co-facilitates the statewide Marketing Teacher Summer Academy, sponsored by MME,and has worked on numerous curriculum alignment projects. In 2010, Jennifer received the Dr. Jack T. Humbert New Professional of the Year Award. Her DECA Chapter has received numerous awards and regularly qualifies students to the International DECA Conference. Jennifer was selected as a lead teacher for the Michigan Department of Education (MDE) Marketing in Economics Curriculum Integration Grant administered through Berrien RESA. Her leadership resulted in the development of 45 lesson plans aligned to the State’s economics standards allowing teachers to grant state graduation credit through State Approved Marketing Education Programs.

The MBA Learning Center for Beginning Users – Technology Powering Your Classroom


This highly interactive session is designed for those that want to explore, are new, or beginning users of the MBA Learning Center. Spend time learning how to set up the Learning Center, how to import and export modules, how to assign, how to enroll students, how to customize assessments and assignments, and much, much, more. Tied to the national standards the Learning Center modules, assessments, and links to additional activities, games and videos will help you deliver a stronger curriculum, build a strong(er) WBL program, assist in creating curriculum based School Based Enterprises, and prepare your BPA, DECA, or FBLA students for competition. The MBA Learning Center has over 300 modules and assessments, all powered by Canvas.

The MBA Learning Center for Advanced Users – Technology Powering Your Classroom


This highly interactive session is designed for current users of the MBA Learning Center. Spend time learning how to create courses, import videos, assignments and assessments, create assessments using the assessment center, allow students to collaborate, utilize Speed Grader, and much, much more. There will be a time to share as advanced users share their unique strategies and ideas with each other. The MBA Learning Center is powered by Canvas and has over 300 modules and assessments, all powered by Canvas.

Learning Objectives:

  • Hands-on experience with advanced tools found within the LC
  • New ideas and strategies for using the LC
  • Additional strategies from current users in the session


Tammy Cyrus is a Business and Marketing Education teacher at South Central HighSchool (NC). She has received her National Board of Professional Teaching Standards (NBPTS) certification, her Master of Arts in Business Education (MaED) and will graduate with a Master of Science in School Administration (MSA) this summer. Her professional experiences include working as adjunct faculty at Pitt Community College, working as a consultant with the North Carolina Department of Public Instruction, serving as Department Chairperson for the CTE Department, secretary of the School Improvement Team, mentoring beginning teachers, and working as a CTSO adviser for FBLA.


Nadine Scott is a Marketing Instructor and DECA Advisor for the Penta Career Center at Oak Harbor High School in Oak Harbor, Ohio. Over the past twenty years, she has taught several courses and is currently teaching Digital Marketing, Integrated Marketing, Marketing Applications and Strategic Entrepreneurship. Mrs. Scott holds two bachelor’s degrees from Bowling Green State University in business and secondary education. She received her Master’s degree in business administration from Ashland University. Her work experience also includes eleven years in the financial services industry and teaching at a local community college. Nadine’s leadership roles include Ohio Marketing Education Association executive board where she has held the titles of membership chair and president. For the past ten years, Nadine has been a co-chair for DECA District 2 and has been instrumental in organizing several DECA events. She has also been a member of the MBA Research Teacher Advisory Network since July 2014. She has been a top-ten honored educator for Ottawa County on three separate occasions. In 2012, she received the Ohio ACTE Outstanding CTE Professional in Community Service.

To VR or AR or Not?


Technology is changing quickly and is a great tool for engaging students and enhancing learning. The key is to not use technology for technology’s sake but to use technology to develop knowledge and skills and allow students to become active learners, rather than passive listeners. Join one of our most popular presenters as Snehal models how to utilize technology to improve learning by incorporating virtual reality or augmented reality in your CTE classroom. This will be a highly interactive session.

Learning Objectives:

  • An understanding of VR and AR
  • Identify lessons or content areas to incorporate VR and AR
  • Plans to implement VR or AR

Presenter: Snehal Bhakta worked in business and technology consulting for 15 years before entering education. When the opportunity presented itself for him to develop his own program at WCTA in the Clark County School District, he jumped at the opportunity to fuel his passion of helping others and working with tomorrow’s leaders. Currently, he is employed within the Career &Technical Education(CTE) office of CCSD focusing on Business/Marketing and Information/Media Technology Career Clusters. In his free time, he enjoys watching movies, spending time with his daughter, and learning about anything related to technology & marketing.

2019 session info coming soon!

Start planning now! Every session is designed with the classroom teacher in mind! Take home specific, actionable ideas that can change how you do business in your own classrooms. Session info is updated frequently so check back often! Here’s what you’ll find at the 2018 Conclave:

  • Hands-On! Pre-Conference Workshops. Roll up your sleeves and come ready to work! These Hands-On! sessions are offered in two flavors: 3 hour introductory workshops and in-depth full-day workshops. In either case, the goal will be to work through a specific topic so that you are ready to act on it when you get home. Click here for the available Hands-On! Workshops.
  • Concurrent Sessions. These are your traditional conference presentations where you’ll find a mix of 45-minute sessions presented by business executives, local entrepreneurs, and some of the nation’s leading business/marketing educators. Session info: 
  • QuickStop Show and Tell Sessions. These QuickStop sessions (15-minutes each) are designed to send you home with a laundry list of actionable ideas. Sort of like a TED Talk, each QuickStop presenter is charged with sharing something of significant value while the clock ticks. Click here for the list of QuickStop sessions.
  • DeepThink Roundtables: As the name implies, DeepThinks are intended to help work through a problem or idea in a discussion-oriented atmosphere. Click here for the list of DeepThink Roundtables.


The Celebration! social is always a big hit during Conclave. It is a time that allows attendees, presenters, and MBA staff to come together to celebrate all the hard work you do to ensure students a bright future and a time of just plain fun! This year’s social will be held at No Other Pub, a sports bar with several gaming options: bowling golfing, ping pong, shuffle board, billiards, darts, and more.  Be ready… the spirit of competition reaches new heights in this type of atmosphere!  Come ready to have a great time!

Ticket required: 

  • FREE with conference registration before August 31
  • $39 for conference registrants after August 31
  • $49 for guests not registered for the conference

NOTE: This event is very likely to sell out.  We strongly recommend early registration or advance purchase of tickets.



Global Trade and Marketing – A Conversation and Tour with The Roasterie

Tour 1 
Friday, 10/5
9 AM - Noon

A unique hands-on experience for teachers of all subjects as you hear real stories about global trade, fair trade, marketing, and finding your niche among the many national coffee chains that dot the landscape. Transportation to the Roasterie included. Samples provided. Space is limited – register early.

Presenters: The Roasterie Staff

The Bank That Hamilton Built – An On-Site Tour of the Money Museum and Conversation at the Federal Reserve of Kansas City

Tour 2
Friday, 10/5

1 PM - 4 PM

This tour will encompass:  

  • A deep dive into the Federal’s Reserve’s role in the overall economy. 
  • An in-depth view of the operations of one of the region's largest cash vaults which processes millions of dollars daily.
  • Interactive exhibits that explore banking, how people pay for things and how monetary policy decisions impact a family's bottom line. 
  • The famous Truman Coin Collection, which includes coins from each U.S. presidential administration. 

Economic Outlook Presentation:

  • Participants will have the opportunity to learn about the current outlook of the U.S. economy from a representative of the Kansas City Federal Reserve’s Economic Research department. This session will inspire participants to learn more about the economy, data analysis, and the work of the Federal Reserve.    

Presenters: Federal Reserve Staff


Tour 3
Monday, 10/8
1:30 PM - 3 PM

Participants will tour the Hallmark Visitors Center and watch a short film on the history of Hallmark.