MBA Research
Serving high school and post-secondary educators and administrators
Not-for-profit, research-based support for all Business Administration educators: entrepreneurship, finance, hospitality, management/administration, and marketing.

Course Guides

We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store. A generous grant from the Daniels Fund is supporting our initiatives to integrate ethical decision-making into our course guides and to build 72 online instructional modules (LAPs) that address ethics in the context of the national standards. In addition, the grant supported our new ethical leadership course. These materials are available free. Click here for more info

These guides, available right now, will be updated over the next several years to better integrate ethics and ethical decision-making and to ensure that they continue to reflect the most recent thinking of the business community.  As they are updated, you will be eligible to receive the revised versions – also at no cost. Click here for a release schedule.

These guides are 100% aligned with the national Business Administration Curriculum Standards validated by industry across the nation.  They provide a model that can be used as-is or modified to meet your specific needs.

Course Guides include:

  • Course description
  • Information on the individual course’s fit within one or more programs-of-study
  • Recommended performance indicators for the specific course
  • Recommended sequence for the course
  • Instructional objectives that specify desired learning outcomes
  • Recommendations regarding LAP modules
  • Crosswalk to major textbooks, as appropriate to the course
  • Additional resources, including www links
  • Projects for selected sections of the course
  • Activities to reinforce or explore key content
  • Ethical cases for students (in course guides ©2016 and later)
  • Briefings for selected, particularly challenging, performance indicators, including teacher-directed information and student handouts
  • Multiple-Choice exams

“Course Guides have provided new and veteran Wisconsin marketing/business educators with the strategic roadmap to be successful in their classroom.  Some educators have used the full Course Guide to expand their program offerings; whereas, other educators have strategically implemented the Course Guide’s project-based activities.” 

--Tim Fandek, WI state program leader

How to Access:

  1. Select the specific guide you'd like from the Courses page in our online store.
  2. Click "Access for Free." (Do not put the item in the Shopping Cart)
  3. Enter your email to begin the survey. (Why a survey? See below*)
  4. At the end of the survey, copy the code and paste in the Download Code box on the original survey page.
  5. Your free materials will be emailed to you instantly.


*We’re fortunate that the Daniels Fund has underwritten the cost of many of our materials. The Fund paid the bill so that you don’t have to!  If you’d like to take a minute to extend your appreciation, simply email This email address is being protected from spambots. You need JavaScript enabled to view it. and put in the subject line “Daniels.” We’ll get your note to the right people at the Fund. Who knows? Maybe your note will be the tipping point for future funding!  Thanks for taking the time.