MBA Research
Not-for-profit, research-based support for all Business Administration educators: entrepreneurship, finance, hospitality, management/administration, and marketing.
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Course Guides

Free!

We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store.

A generous grant from the Daniels Fund is supporting our initiatives to integrate ethical decision-making into our course guides and to build some 70 online instructional modules (LAPs) that will address ethics in the context of the national standards. In addition, the grant will support a new ethical leadership course as described below. These materials will be available free as they are released over the next five years.

Free Course Guides

The following guides are currently available at no cost: 

  • Business and Marketing Essentials
  • Entrepreneurship, Advanced
  • Entrepreneurship, Principles
  • Ethical Leadership
  • Finance, Introduction
  • Financial Analysis for Managers
  • Financial Management
  • Management, Introduction
  • Marketing Applications (Advanced)
  • Marketing Principles
  • Personal Finance
  • (Sports) Grand Slam: Advanced Sport/Event Marketing
  • (Sports) More Than a Game: Intro Sport/Event Marketing

 
More good news: These guides, available right now, will be updated over the next several years to better integrate ethics and ethical decision-making and to ensure that they continue to reflect the most recent thinking of the business community.  As they are updated, you will be eligible to receive the revised versions – also at no cost. Click here for a release schedule.

These Guides are 100% aligned with the national Business Administration Curriculum Standards validated by industry across the nation.  They provide a model that can be used as-is or modified to meet your specific needs.

Course Guides include:

  • Course description
  • Information on the individual course’s fit within one or more programs-of-study
  • Recommended performance indicators for the specific course
  • Recommended sequence for the course
  • Instructional objectives that specify desired learning outcomes
  • Recommendations regarding LAP modules
  • Crosswalk to major textbooks, as appropriate to the course
  • Additional resources, including www links
  • Projects for selected sections of the course
  • Activities to reinforce or explore key content
  • Ethical cases for students (in course guides ©2016 and later)
  • Briefings for selected, particularly challenging, performance indicators, including teacher-directed information and student handouts
  • Multiple-Choice exams

“Course Guides have provided new and veteran Wisconsin marketing/business educators with the strategic roadmap to be successful in their classroom.  Some educators have used the full Course Guide to expand their program offerings; whereas, other educators have strategically implemented the Course Guide’s project-based activities.” 

--Tim Fandek, WI state program leader and MBA Research Board Trustee

Course Guides in our online store: click here.

Free Program-of-Study Kits

Based on current and anticipated Perkins law, we strongly advise all business and marketing programs to implement a comprehensive program-of-study.  (A program-of-study, as defined by the U.S. Department of Education, is a logical, non-duplicate, sequence of courses that leads to a certification, degree, or other appropriate and documented end goal.)  To help make implementation easier, we’ve built a series of models based on the national Business Administration standards, with specialties in:

  • Entrepreneurship
  • Finance
  • Management
  • Marketing

Free LAP Modules

Over the next several years, we’ll be rolling out 70 new and revised modules across most of our instructional areas.  A good number of these will be used in the design of a new leadership course.  These modules will come online individually, beginning summer of 2016.  Many now available!

Free Ethical Leadership Course

We’re particularly excited about our comprehensive, new leadership course targeted at ninth graders.  As Career-Tech programs increasingly reach into the middle schools, this ninth grade leadership course will provide a significant opportunity for business and marketing programs to expand their presence in the earlier grades.  We believe the course will encourage students to learn more about business and, ultimately, to enroll in upper division courses as outlined in our program-of-study kits.  The free leadership course is now available!

How to Access

In order to evaluate the impact of these free* materials, teachers are asked to complete a brief survey for each category of materials requested (e.g., Course Guides or Learning Modules). Each required survey will take 3 – 5 minutes to complete.

  • For LAP modules, you’ll need to complete ONE survey each year for access to all new funded modules as they are released.  (Many, but not all, modules are funded.)  
  • For course guides, also free, we’ll ask you to complete a separate survey each time you request a guide. 


The purpose of the surveys is to estimate the impact that the free materials have.  The Daniels Fund staff will consider aggregate data collected on these surveys to determine how effectively our profession is able to introduce ethical decision-making among secondary students. 

*You’re right. Nothing’s really free.  But in this case, we’re fortunate that the Daniels Fund has underwritten the cost of many of our materials.  The Fund paid the bill so that you don’t have to!  If you’d like to take a minute to extend your appreciation, simply email This email address is being protected from spambots. You need JavaScript enabled to view it. and put in the subject line “Daniels.”   We’ll get your note to the right people at the fund.  Who knows?  Maybe your note will be the tipping point for future funding!  Thanks for taking the time.

Additional Information

For product descriptions and additional information, visit our online store.  To locate these specific items, see:

Curriculum menu item = Program-of-Study kits and course guides
Learning Modules menu item = LAP Modules for instructional modules

You may also narrow your search further by selecting a specific topic of interest.