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New Conclave Session Announced Featured

Mission Awareness Through Branding

Join Kristie Larson of the American Royal—an iconic part of Kansas City history since 1899—as she highlights the rebranding process the organization went through several years ago to help change public perception of the organization and their mission. Once known as the host and organizer of the World Series of Barbecue (which they still are), they are also becoming known to the public as the nonprofit that gives over $1 million annually for youth scholarships and heavily supports agricultural education programs.

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