MBA Research
Not-for-profit, research-based support for all Business Administration educators: entrepreneurship, finance, hospitality, management/administration, and marketing.

Complete LAP Package Title List

Business Law (BL)

LAP-BL-001, Own It Your Way (Types of Business Ownership), ©16
LAP-BL-003, Cover Your Bases (Legal Issues in Sports), ©13
LAP-BL-006, Taking Care of Business (Selecting Forms of Business Ownership), ©16 (formerly LAP-BL-002)
*LAP-BL-163, Laying Down the Law (Complying With the Spirit and Intent of Laws and Regulations), ©17

Channel Management (CM)

LAP-CM-002, Chart Your Channels (Channel Management), ©15
LAP-CM-003, Channel It (Channels of Distribution), ©16 (formerly LAP-CM-001)

Communication Skills (CO)

*LAP-CO-017, Listen Up! (Demonstrating Active Listening Skills), ©18 (formerly LAP-QS-001)
*LAP-CO-025, Well Said! (Making Oral Presentations), ©17 (formerly LAP-QS-009)

Customer Relations (CR)

LAP-CR-001, Accentuate the Positive (Nature of Customer Relations), ©15
LAP-CR-004, Set Your Mind to It (Customer-Service Mindset), ©15
LAP-CR-006, Share the Promise (Identifying Brand Promise), ©16
LAP-CR-009, Making Mad Glad (Handling Difficult Customers), ©15 (formerly LAP-CR-003)
LAP-CR-010, Righting Wrongs (Handling Customer Complaints), ©15
LAP-CR-016, Know When to Hold ’Em (Nature of Customer Relationship Management), ©15 (formerly LAP-CR-002)
*LAP-CR-017, Trust Is a Must (Ethics in Customer Relationship Management), ©16

Economics (EC)

LAP-EC-001, Measure Up? (Gross Domestic Product), ©16
LAP-EC-002, Risk Rewarded (Factors Affecting Profit), ©17 
LAP-EC-003, Lose, Win, or Draw (Business Risk), ©13 
LAP-EC-004, Beyond US (Global Trade), ©17
LAP-EC-005, Get United (Organized Labor), ©11 
LAP-EC-006, Are You Satisfied? (Economics and Economic Activities), ©16  
LAP-EC-007, Divide and Conquer (Specialization and Division of Labor), ©16
LAP-EC-008, Ready, Set, Compete! (Competition), ©15
LAP-EC-009, Boom or Bust (Impact of Business Cycles), ©17
LAP-EC-010, Get the Goods on Goods and Services (Economic Goods and Services), ©15
LAP-EC-011, It’s the Law (Supply and Demand), ©14 
LAP-EC-012, When More Is Less (Functions of Prices), ©17
LAP-EC-013, Use It (Concept of Utility), ©14 
LAP-EC-014, Be Resourceful (Economic Resources), ©16  
LAP-EC-015, People Power (The Private Enterprise System), ©14  
LAP-EC-016, Regulate and Protect (Government and Business), ©15
LAP-EC-017, Who’s the Boss? (Economic Systems), ©16
LAP-EC-018, Make the Most of It (Productivity), ©14
LAP-EC-019, Strictly Business (Business Activities), ©13 
LAP-EC-027, Pay Your Share (Business Taxes), ©14
LAP-EC-028, Up, Up, and Away (Inflation), ©14
LAP-EC-029, Help Wanted? (Impact of Unemployment Rates), ©14
LAP-EC-030, Get Your Money's Worth (Exchange Rates), ©14
LAP-EC-031, Know Your Limits (Law of Diminishing Returns), ©16
LAP-EC-045, On Top of the World (Impact of Culture on Global Trade), ©18 (formerly LAP-EC-024)
LAP-EC-070, Business Connections (Business and Society), ©15 (formerly LAP-EC-020)
LAP-EC-103, Designed to Work (Organizational Design of Businesses), ©18 (formerly LAP-EC-023)
LAP-EC-104, Stretch Your Boundaries (The Global Business Environment), ©17 (formerly LAP-EC-022)
LAP-EC-105, What’s Shakin’? (Factors Affecting the Business Environment), ©17 (formerly LAP-EC-026)
*LAP-EC-106, On the Up and Up (Business Ethics), ©17 (formerly LAP-EC-021)
LAP-EC-107, Keep the Change (Adapting to Markets), ©17 (formerly LAP-EC-025)

Emotional Intelligence (EI)

*LAP-EI-001, EQ and You (Emotional Intelligence), ©17 (formerly LAP-EI-006)
LAP-EI-002, Hustle! (Taking Initiative at Work), ©14
LAP-EI-003, Opt for Optimism (Positive Attitude), ©13
LAP-EI-004, Work Right (Demonstrating Ethical Work Habits), ©16 
LAP-EI-007, Stop the Madness (Conflict Resolution in Business), ©13 
LAP-EI-008, Make It a Win-Win (Negotiation in Business), ©13 
LAP-EI-009, You’ve Got Personality (Personality Traits in Business), ©14
LAP-EI-014, Control Yourself! (Demonstrating Self-Control), ©15
*LAP-EI-015, Grin and Bear It (Using Feedback for Personal Growth), ©16
*LAP-EI-016, Lead the Way (Concept of Leadership), ©16
*LAP-EI-017, Assess for Success (Assessing Personal Strengths and Weaknesses), ©16 
LAP-EI-018, Assert Yourself (Assertiveness), ©16 
*LAP-EI-019, It’s a Group Thing (Consensus Building), ©16
*LAP-EI-021, Make the Honor Role (Acting Responsibly), ©16  
*LAP-EI-022, Start the Revolution (Leading Change), ©18
*LAP-EI-023, Go With the Flow (Demonstrating Adaptability), ©18
LAP-EI-025, Keep Your Cool (Stress Management), ©15
*LAP-EI-027, High Hopes (Developing an Achievement Orientation), ©18 (formerly LAP-EI-010)
*LAP-EI-030, Have a Heart (Showing Empathy for Others), ©17 (formerly LAP-EI-012)
*LAP-EI-033, Getting to Know You (Cultural Sensitivity), ©18 (formerly LAP-EI-011)
*LAP-EI-036, Everyone's Worthy (Treating Others With Dignity and Respect), ©16 (formerly LAP-EI-020)
*LAP-EI-037, Can You Relate? (Fostering Positive Working Relationships), ©16 (formerly LAP-EI-005)
*LAP-EI-041, Bring Out the Best (Coaching Others), ©18 (formerly LAP-EI-024)
*LAP-EI-045, Team Up (Participating as a Team Member), ©17
*LAP-EI-059, Raise Them Up (Motivating Others), ©18
*LAP-EI-060, Vision Quest (Enlisting Others in Vision), ©18 (formerly LAP-EI-013)
*LAP-EI-063, Picture This! (Determining Personal Vision), ©17 (formerly LAP-QS-011)
*LAP-EI-064, Culture Club (The Nature of Organizational Culture), ©18
*LAP-EI-075, It’s Up to You (Taking Responsibility for Decisions and Actions), ©16
*LAP-EI-077, Commit to It! (Managing Commitments in a Timely Manner), ©18
*LAP-EI-091, Worth the Risk (Assessing Risks of Personal Decisions), ©18
*LAP-EI-092, Embrace the Unknown (Developing a Tolerance for Ambiguity), ©18
*LAP-EI-121, Win Them Over (Persuading Others), ©16 (formerly LAP-QS-010)
*LAP-EI-123, Rules to Live By (Nature of Ethics), ©16
*LAP-EI-124, What's the Situation? (Reasons for Ethical Dilemmas), ©16
*LAP-EI-125, Make the Right Choice (Recognizing and Responding to Ethical Dilemmas), ©16
*LAP-EI-126, Assess Yourself (Assessing Your Personal Behavior and Values), ©17
*LAP-EI-127, Fair or Foul? (Demonstrating Fairness), ©17
*LAP-EI-128, Trust in Me (Building Trust in Relationships), ©17
*LAP-EI-129, Can We Talk? (Fostering Open, Honest Communication), ©17
*LAP-EI-131, Be the Change (Nature of Ethical Leadership), ©17
*LAP-EI-132, Practice What You Preach (Modeling Ethical Behavior), ©18
*LAP-EI-133, A Force for Good (Inspiring Others), ©18
*LAP-EI-134, Unfollow the Crowd (Challenging the Status Quo), ©18
*LAP-EI-136, Pick a Side (Considering Conflicting Viewpoints), ©18
*LAP-EI-137, Choose for the Future (Assessing the Long-Term Value and Impact of Actions on Others), ©17
*LAP-EI-138, Sincerely Yours (Demonstrating Honesty and Integrity), ©17
*LAP-EI-139, Don't Jump to Conclusions! (Recognizing and Overcoming Personal Biases and Stereotypes), ©17
*LAP-EI-140, More Than Just Talk (Effective Communication), ©17 (formerly LAP-QS-025)
*LAP-EI-141, Gimme Five! (Recognizing/Rewarding Others), ©17 (formerly LAP-QS-013)

Entrepreneurship (EN)

LAP-EN-038, Explore the Possibilities (Conducting Feasibility Studies), ©16

Financial Analysis (FI)

LAP-FI-002, Give Credit Where Credit Is Due (Credit and Its Importance), ©17
LAP-FI-004, Watch Your Bottom Line (Income Statements), ©14
LAP-FI-007, Money Matters (Nature of Finance), ©14
LAP-FI-009, By the Numbers (The Need for Financial Information), ©14
LAP-FI-010, The Right Balance (The Nature of Balance Sheets), ©14
LAP-FI-011, Running the Numbers (Cost-Benefit Analysis), ©14
LAP-FI-077, Invest for Success (Types of Investments), ©15
LAP-FI-085, Show Me the Money (Nature of Accounting), ©17 (formerly LAP-FI-005)
LAP-FI-091, Count the Cash (Cash Flow Statements), ©18 (formerly LAP-FI-006)
LAP-FI-099, Build Your Game Plan (Developing a Company/Department Budget), ©16
LAP-FI-106, Money Tracks (Nature of Budgets), ©17 (formerly LAP-FI-003)
LAP-FI-343, Internal Accounting Controls, ©16
*LAP-FI-351, With Due Care (The Role of Ethics in Accounting), ©17
*LAP-FI-355, Money Morals (The Role of Ethics in Finance), ©18

Human Resources Management (HR)

LAP-HR-035, People Pusher (Nature of Human Resources Management), ©15
*LAP-HR-411, Moral Mediators (Ethics in Human Resources Management), ©18
LAP-HR-493, Take the Lead! (Leadership in Organizations), ©16 (formerly LAP-HR-036)

Information Management (NF)

LAP-NF-001, Record It (Business Records), ©17
LAP-NF-004, TECH-tastic (Technology’s Impact on Business), ©17
LAP-NF-015, Get the 4-1-1 (Conducting an Environmental Scan), ©17 (formerly LAP-NF-002)
LAP-NF-110, In the Know (Nature of Information Management), ©16 (formerly LAP-NF-003)

Knowledge Management (KM)

LAP-KM-001, Know Go (Nature of Knowledge Management), ©13
*LAP-KM-002, Know What’s Right (Ethics in Knowledge Management), ©18

Market Planning (MP)

LAP-MP-002, Pick the Mix (Nature of Marketing Strategies), ©16  
LAP-MP-003, Have We Met? (Market Identification), ©18
LAP-MP-004, Analyze This (SWOT Analysis), ©13 
LAP-MP-005, Futurecast (The Nature of Sales Forecasts), ©15
LAP-MP-007, A Winning Plan (Nature of Marketing Plans), ©16 (formerly LAP-MP-001)

Marketing (MK)

LAP-MK-001, Work the Big Seven (Marketing Functions), ©17
LAP-MK-002, Act Now! (Employee Actions/Company Goals), ©14 
LAP-MK-003, Just Do It…Right (Company Actions and Results), ©14
LAP-MK-004, Have It Your Way (Nature of Marketing), ©16 
LAP-MK-005, The Wide, Wide World of Sport Marketing (Nature of Sport Marketing), ©13 
LAP-MK-006, Cause and Effect (Buying Behavior), ©13

Marketing-Information Management (IM)

LAP-IM-002, Get the Facts Straight (Marketing-Information Management), ©16
LAP-IM-010, Seek and Find (Marketing Research), ©17 (formerly LAP-IM-005)
LAP-IM-012, Data Do It (Need for Marketing Data), ©16 
LAP-IM-015, What’s the Source? (Obtaining Marketing-Research Data), ©13 
LAP-IM-016, Take Your Pick (Nature of Sampling Plans), ©13
LAP-IM-017, Hunting and Gathering (Data-Collection Methods), ©15
*LAP-IM-025, Info With Integrity (Ethics in Marketing-Information Management), ©18
LAP-IM-184, Data Diving (Identifying Marketing Data), ©17 (formerly LAP-IM-011)
LAP-IM-282, What’s the Problem? (Marketing Research Problems), ©17 (formerly LAP-IM-013)
LAP-IM-284, Better by Design (Marketing Research Designs), ©17 (formerly LAP-IM-014)

Operations (OP)

LAP-OP-002, Buy Right (Purchasing), ©15
LAP-OP-006, Projected to Win (Nature of Project Management), ©13
LAP-OP-007, Chart Your Course (Developing a Project Plan), ©13
LAP-OP-008, Take Control (Quality-Control Measures), ©15
LAP-OP-009, Watch Your (Over) Head (Overhead/Operating Costs), ©15
LAP-OP-017, Can You Make It? (Nature of Production), ©16 (formerly LAP-OP-004)
LAP-OP-025, Buck Busters (Employee Role in Expense Control), ©17 (formerly LAP-OP-005)
LAP-OP-189, Smooth Operations (Nature of Operations), ©16 (formerly LAP-OP-003)
*LAP-OP-190, Above Board (Ethics in Operations), ©16
*LAP-OP-519, Plan On It! (Planning Projects), ©18
*LAP-OP-531, Get What You Need (Identifying Project Resources), ©18 (formerly LAP-QS-019)

Pricing (PI)

LAP-PI-002, The Price Is Right (Nature of Pricing), ©15
LAP-PI-003, Make Cents (Factors Affecting Selling Price), ©16
LAP-PI-004, Tipping Point (Calculating Break-Even), ©14  
LAP-PI-007, Gauge Your Prices (Pricing the Sport/Event Product), ©14

Product/Service Management (PM)

LAP-PM-001, Customer Service Supersized (The Role of Customer Service in Positioning/Image), ©15
LAP-PM-003, Mix and Match (The Nature of the Product Mix), ©15
LAP-PM-004, Promises, Promises (Warranties and Guarantees), ©17
LAP-PM-006, It’s a Brand, Brand, Brand World! (Nature of Product Branding), ©15
LAP-PM-007, Protect and Serve (Consumer Protection), ©14
LAP-PM-008, Raise the Bar (Grades and Standards), ©17
LAP-PM-010, Build Your Corporate Brand…Before Someone Builds It For You (The How-To's of Corporate Branding), ©15
LAP-PM-012, Sign Here: Licensing for Profit (Licensing in Sport/Event Marketing), ©13
LAP-PM-013, Play the Name Game (Celebrity Endorsements), ©13
LAP-PM-014, Permission Granted (Developing a Licensing Program), ©14
LAP-PM-015, More Than a Ticket (Sport/Event Products), ©13
LAP-PM-016, Stand Out (Unique Selling Proposition), ©14
LAP-PM-017, Rapping Up Products (Nature of Product/Service Management), ©15
LAP-PM-018, Get a Life (Cycle) (Product Life Cycles), ©13  
LAP-PM-019, Getting Piece of Mind (Factors Used to Position Products/Services), ©14
LAP-PM-020, Corporate Identity (Nature of Corporate Branding), ©15
*LAP-PM-040, Safe and Sound (Ethics in Product/Service Management), ©18
LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas), ©17 (formerly LAP-PM-011)

Professional Development (PD)

LAP-PD-001, About Time (Time Management), ©13
LAP-PD-005, Brand ME! (Personal Appearance), ©13  
LAP-PD-006, Score a Career in Sport and Event Marketing (Careers in Sport/Event Marketing), ©13
LAP-PD-012, Imagine That (Demonstrating Creativity), ©16
LAP-PD-015, Go for It! (Careers in Business), ©14
*LAP-PD-016, Go for the Goal (Goal Setting), ©16 
*LAP-PD-017, Weigh Your Options (Decision-Making), ©18 (formerly LAP-PD-010)
LAP-PD-066, Own Your Own (Career Opportunities in Entrepreneurship), ©16 (formerly LAP-PD-004)
*LAP-PD-077, No Problem (Demonstrating Problem-Solving Skills), ©16
*LAP-PD-126, Ideas in Action (Innovation Skills), ©18 (formerly LAP-PD-018)
*LAP-PD-251, Know the Code (Following Rules of Conduct), ©17

Promotion (PR)

LAP-PR-001, Spread the Word (Nature of Promotional Mix), ©17
LAP-PR-002, Razzle Dazzle (Nature of Promotion), ©16
LAP-PR-003, Ad-quipping Your Business (Types of Advertising Media), ©16
LAP-PR-004, Know Your Options (Product and Institutional Promotion), ©16
LAP-PR-017, Scoring Customers Through Sponsorships (Sport/Event Sponsorships), ©13
LAP-PR-018, What’s the Big Idea? (“Out-of-the-Box” Sales Promotion), ©14
LAP-PR-019, Play to the Fans (Building Fan Support), ©14

Quality Management (QM)

LAP-QM-001, Keep It Quality (Nature of Quality Management), ©13

Selling (SE)

LAP-SE-048, Set Your Sales (The Selling Process), ©17 (formerly LAP-SE-126)
LAP-SE-108, Decisions, Decisions, Decisions (Helping Customers Make Buying Decisions), ©14 
LAP-SE-110, Up the Ante (Suggestion Selling), ©13 
LAP-SE-111, Get Specific (Recommending Specific Product), ©13
LAP-SE-112, Typecasting (Addressing Needs of Individual Personalities), ©15
LAP-SE-113, Find Features, Boost Benefits (Feature-Benefit Selling), ©14 
LAP-SE-115, Keep Them Loyal (Key Factors in Building Clientele), ©14 
LAP-SE-116, Digging for Sales (Prospecting for Customers), ©14  
LAP-SE-117, Sell Away (Nature of Selling), ©14 
LAP-SE-119, Follow Up! (Follow-Up Strategies), ©14
LAP-SE-121, Sell Right (Selling Policies), ©13
LAP-SE-127, Make the Match (Selling Sponsorships), ©13
LAP-SE-129, Keep It Real—In Sales (Legal and Ethical Considerations in Selling), ©14  
LAP-SE-130, Go Beyond the Sale (Customer Service in Selling), ©14
LAP-SE-131, Get Informed (Acquiring Product Information for Use in Selling), ©15
LAP-SE-374, Show and Tell (Product Demonstration), ©17 (formerly LAP-SE-103)
LAP-SE-874, Objection Overruled (Converting Objections Into Selling Points), ©17 (formerly LAP-SE-100)
LAP-SE-883, What’s the Motive? (Determining Buying Motives), ©17 (formerly LAP-SE-109)
LAP-SE-895, Wrap It Up (Closing Sales), ©18 (formerly LAP-SE-107)

Strategic Management (SM)

LAP-SM-003, Manage This! (Concept of Management), ©15
LAP-SM-004, Dream Team Maker (Staffing), ©15
LAP-SM-007, Plan Now, Succeed Later (Nature of Business Plans), ©16 (formerly LAP-SM-001)
LAP-SM-013, Plan for Success (Creating a Business Plan), ©16 (formerly LAP-SM-002)
LAP-SM-075, Prepare for the Worst; Expect the Best (Nature of Risk Management), ©18 (formerly LAP-FI-008)


*Free! We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.

Visit our online store to order the complete LAP packages.