MBA Research
Serving high school and post-secondary educators and administrators
Not-for-profit, research-based support for all Business Administration educators: entrepreneurship, finance, hospitality, management/administration, and marketing.
Donate

List of Available Learning Modules (LAPs)

Instructional Areas

Business Law (BL)
Channel Management (CM)
Communication Skills (CO)
Customer Relations (CR)
Economics (EC)
Emotional Intelligence (EI)
Entrepreneurship (EN)
Financial Analysis (FI)
Human Resources Management (HR)
Information Management (NF)
Knowledge Management (KM)
Market Planning (MP)
Marketing (MK)
Marketing-Information Management (IM)
Operations (OP)
Pricing (PI)
Product/Service Management (PM)
Professional Development (PD)
Promotion (PR)
Quality Management (QM)
Risk Management (RM)
Selling (SE)
Strategic Management (SM)

Just for You! and Quick Study modules are available exclusively through the MBA Learning Center.

Business Law (BL)

LAP-BL-001, Own It Your Way (Types of Business Ownership), revised, ©16
LAP-BL-006, Taking Care of Business (Select Forms of Business Ownership), ©16 (formerly LAP-BL-002)
LAP-BL-058, Cover Your Bases (Legal Issues in Sport/Event Marketing), ©19 (formerly LAP-BL-003)
*LAP-BL-163, Laying Down the Law (Complying With the Spirit and Intent of Laws and Regulations), ©17

Channel Management (CM)

LAP-CM-002, Chart Your Channels (Channel Management), revised, ©15
LAP-CM-003, Channel It (Channels of Distribution), ©16 (formerly LAP-CM-001)

Communication Skills (CO)

*LAP-CO-017, Listen Up (Demonstrating Active Listening Skills), ©18 (formerly LAP-QS-001)
*LAP-CO-025, Well Said! (Making Oral Presentations), ©17 (formerly LAP-QS-009)
LAP-QS-024, Simon Says . . . (Following Directions), ©06  
LAP-QS-029, Put In Your Two Cents (Participating in Group Discussions), ©06
Just for You! CO:087, Select and use appropriate graphic aids, ©16
Just for You! CO:090, Write professional emails, ©16
Just for You! CO:114, Handle telephone calls in a businesslike manner, ©15

Customer Relations (CR)

LAP-CR-001, Accentuate the Positive (Nature of Customer Relations), revised, ©15
LAP-CR-004, Set Your Mind to It (Customer-Service Mindset), ©15
LAP-CR-006, Share the Promise (Identifying Brand Promise), ©16
LAP-CR-009, Making Mad Glad (Handling Difficult Customers), ©15 (formerly LAP-CR-003)
LAP-CR-010, Righting Wrongs (Handling Customer Complaints), ©15
LAP-CR-016, Know When to Hold ’Em (Nature of Customer Relationship Management), ©15 (formerly LAP-CR-002)
*LAP-CR-017, Trust Is a Must (Ethics in Customer Relationship Management), ©16
Just for You! CR:006, Respond to customer inquiries, ©14
Just for You! CR:007, Interpret business policies to customers/clients, ©15
Just for You! CR:024, Use Customer Relationship Management (CRM) technology, ©16

Economics (EC)

LAP-EC-001, Measure Up? (Gross Domestic Product), revised, ©16
LAP-EC-002, Risk Rewarded (Factors Affecting Profit), revised, ©17
LAP-EC-003, Lose, Win, or Draw (Business Risk), ©13 
LAP-EC-004, Beyond US (Global Trade), revised, ©17 
LAP-EC-005, Get United (Organized Labor), revised, ©17
LAP-EC-006, Are You Satisfied? (Economics and Economic Activities), revised, ©16 
LAP-EC-007, Divide and Conquer (Specialization and Division of Labor), revised, ©16
LAP-EC-008, Ready, Set, Compete! (Competition), revised, ©15
LAP-EC-009, Boom or Bust (Impact of Business Cycles), revised, ©17
LAP-EC-010, Get the Goods on Goods and Services (Economic Goods and Services), revised, ©15
LAP-EC-011, It’s the Law (Supply and Demand), revised, ©14 
LAP-EC-012, When More Is Less (Functions of Prices), revised, ©17
LAP-EC-013, Use It (Concept of Utility), revised, ©14 
LAP-EC-014, Be Resourceful (Economic Resources), revised, ©16  
LAP-EC-015, People Power (The Private Enterprise System), revised, ©14  
LAP-EC-016, Regulate and Protect (Government and Business), revised, ©15
LAP-EC-017, Who’s the Boss? (Economic Systems), revised, ©16
LAP-EC-018, Make the Most of It (Productivity), revised, ©14
LAP-EC-027, Pay Your Share (Business Taxes), ©14
LAP-EC-028, Up, Up, and Away (Inflation), ©14
LAP-EC-029, Help Wanted? (Impact of Unemployment Rates), ©14
LAP-EC-030, Get Your Money's Worth (Exchange Rates), ©14
LAP-EC-031, Know Your Limits (Law of Diminishing Returns), ©16
LAP-EC-045, On Top of the World (Impact of Culture on Global Trade), ©18 (formerly LAP-EC-024)
LAP-EC-070, Business Connections (Business and Society), ©15 (formerly LAP-EC-020)
LAP-EC-071, Strictly Business (Business Activities), ©19 (formerly LAP-EC-019)
LAP-EC-103, Designed to Work (Organizational Design of Businesses), ©18 (formerly LAP-EC-023)
LAP-EC-104, Stretch Your Boundaries (The Global Business Environment), ©17 (formerly LAP-EC-022)
LAP-EC-105, What’s Shakin’? (Factors Affecting the Business Environment), ©17 (formerly LAP-EC-026)
*LAP-EC-106, On the Up and Up (Business Ethics), ©17 (formerly LAP-EC-021)
LAP-EC-107, Keep the Change (Adapting to Markets), ©17 (formerly LAP-EC-025)
Just for You! EC:073, Discuss the nature of monetary policy, ©17
Just for You! EC:074, Explain the concept of fiscal policies, ©17
Just for You! EC:140, Discuss the impact of bribery and foreign monetary payments on business, ©17

Emotional Intelligence (EI)

*LAP-EI-001, EQ and You (Emotional Intelligence), ©17 (formerly LAP-EI-006)
LAP-EI-003, Opt for Optimism (Positive Attitude), revised ©19 
LAP-EI-004, Work Right (Demonstrating Ethical Work Habits), revised, ©16
*LAP-EI-007, Stop the Madness (Conflict Resolution in Business), revised, ©18
LAP-EI-009, You’ve Got Personality (Personality Traits in Business), revised, ©14
LAP-EI-014, Control Yourself! (Demonstrating Self-Control), revised, ©15
*LAP-EI-015, Grin and Bear It (Using Feedback for Personal Growth), revised, ©16
*LAP-EI-016, Lead the Way (Concept of Leadership), revised, ©16
*LAP-EI-017, Assess for Success (Assessing Personal Strengths and Weaknesses), revised, ©16 
LAP-EI-018, Assert Yourself (Assertiveness), revised, ©16 
*LAP-EI-019, It’s a Group Thing (Consensus Building), revised, ©16
*LAP-EI-021, Make the Honor Role (Acting Responsibly), revised, ©16  
*LAP-EI-022, Start the Revolution (Leading Change), revised, ©18
*LAP-EI-023, Go With the Flow (Demonstrating Adaptability), revised, ©18
LAP-EI-025, Keep Your Cool (Stress Management), revised, ©15
*LAP-EI-027, High Hopes (Developing an Achievement Orientation), ©18 (formerly LAP-EI-010)
*LAP-EI-030, Have a Heart (Showing Empathy for Others), ©17 (formerly LAP-EI-012)
*LAP-EI-033, Getting to Know You (Cultural Sensitivity), ©18 (formerly LAP-EI-011)
*LAP-EI-036, Everyone's Worthy (Treating Others With Dignity and Respect), ©16
*LAP-EI-037, Can You Relate? (Fostering Positive Working Relationships) ©16 (formerly LAP-EI-005)
*LAP-EI-041, Bring Out the Best (Coaching Others), ©18 (formerly LAP-EI-024)
*LAP-EI-045, Team Up (Participating as a Team Member), ©17
*LAP-EI-059, Raise Them Up (Motivating Others), ©18
*LAP-EI-060, Vision Quest (Enlisting Others in Vision), ©18 (formerly LAP-EI-013)
*LAP-EI-062, Make It a Win-Win (Negotiation in Business), ©18 (formerly LAP-EI-008)
*LAP-EI-063, Picture This! (Determining Personal Vision), ©17 (formerly LAP-QS-011)
*LAP-EI-064, Culture Club (The Nature of Organizational Culture), ©18
*LAP-EI-075, It's Up to You (Taking Responsibility for Decisions and Actions), ©16
*LAP-EI-077, Commit to It! (Managing Commitments in a Timely Manner), ©18
*LAP-EI-091, Worth the Risk (Assessing Risks of Personal Decisions), ©18
*LAP-EI-092, Embrace the Unknown (Developing a Tolerance for Ambiguity), ©18
*LAP-EI-108, Do They Buy It? ("Selling" Ideas to Others), ©18
*LAP-EI-121, Win Them Over (Persuading Others), ©16 (formerly LAP-QS-010)
*LAP-EI-123, Rules to Live By (Nature of Ethics), ©16
*LAP-EI-124, What's the Situation (Reasons for Ethical Dilemmas), ©16
*LAP-EI-125, Make the Right Choice (Recognizing and Responding to Ethical Dilemmas), ©16
*LAP-EI-126, Assess Yourself (Assessing Your Personal Behavior and Values), ©17
*LAP-EI-127, Fair or Foul? (Demonstrating Fairness), ©17
*LAP-EI-128, Trust in Me (Building Trust in Relationships), ©17
*LAP-EI-129, Can We Talk? (Fostering Open, Honest Communication), ©17
*LAP-EI-130, Genius Is a Team Sport (Collaborating With Others), ©18
*LAP-EI-131, Be the Change (Nature of Ethical Leadership), ©17
*LAP-EI-132, Practice What You Preach (Modeling Ethical Behavior), ©18
*LAP-EI-133, A Force for Good (Inspiring Others), ©18
*LAP-EI-134, Unfollow the Crowd (Challenging the Status Quo), ©18
*LAP-EI-135, Power Play (Using Power Appropriately), ©18
*LAP-EI-136, Pick a Side (Considering Conflicting Viewpoints), ©18
*LAP-EI-137, Choose for the Future (Assessing the Long-Term Value and Impact of Actions on Others), ©17
*LAP-EI-138, Sincerely Yours (Demonstrating Honesty and Integrity), ©17
*LAP-EI-139, Don't Jump to Conclusions! (Recognizing and Overcoming Personal Biases and Stereotypes), ©17
*LAP-EI-140, More Than Just Talk (Effective Communication), ©17 (formerly LAP-QS-025)
*LAP-EI-141, Gimme Five! (Recognizing/Rewarding Others), ©17 (formerly LAP-QS-013)
LAP-EI-240, Hustle! (Taking Initiative at Work), ©19 (formerly LAP-EI-002)
Just for You! EI:026, Adjust to change, ©15
Just for You! EI:103, Maintain the confidentiality of others, ©17
Just for You! EI:112, Interpret and adapt to a business's culture, ©17

Entrepreneurship (EN)

Just for You! EN:004, Determine opportunities for venture creation, ©14
Just for You! EN:020, Identify capital resources needed for the venture, ©14
LAP-EN-038, Explore the Possibilities (Conducting Feasibility Studies), ©16
*LAP-EN-044, Ethical Excellence (Ethics in Entrepreneurship), ©19

Financial Analysis (FI)

LAP-FI-002, Give Credit Where Credit Is Due (Credit and Its Importance), revised, ©17
LAP-FI-004, Watch Your Bottom Line (Income Statements), revised, ©14
LAP-FI-007, Money Matters (Nature of Finance), revised, ©14
LAP-FI-009, By the Numbers (The Need for Financial Information), ©14
LAP-FI-010, The Right Balance (The Nature of Balance Sheets), ©14
LAP-FI-011, Running the Numbers (Cost-Benefit Analysis), ©14
LAP-FI-077, Invest for Success (Types of Investments), ©15 (formerly LAP-QS-032)
LAP-FI-085, Show Me the Money (Nature of Accounting), ©17 (formerly LAP-FI-005)
LAP-FI-091, Count the Cash (Cash Flow Statements), ©18 (formerly LAP-FI-006)
LAP-FI-099, Build Your Game Plan (Developing a Company/Department Budget), ©16
LAP-FI-106, Money Tracks (Nature of Budgets), ©17 (formerly LAP-FI-003)
LAP-FI-343, Control Issues (Internal Accounting Controls), ©16
*LAP-FI-351, With Due Care (The Role of Ethics in Accounting), ©17
*LAP-FI-355, Money Morals (The Role of Ethics in Finance), ©18
LAP-QS-030, Supersize Your Money (Need to Save and Invest), ©07     
LAP-QS-031, Set Yourself Up (Setting Financial Goals), ©07     
LAP-QS-036, The Source Is With You (Finding and Evaluating Securities Information), ©07     
LAP-QS-037, Table Talk (Reading Stock Tables), ©07 
LAP-QS-038, Go Figure (Information in Financial Statements), ©07     
LAP-QS-039, The (Somewhat) Straight Story (Information Found in Annual Reports), ©07
LAP-QS-041, Suits Me! (Investment Selection Factors), ©07     
LAP-QS-042, Check the Vital Signs (Fundamental Analysis Used in Investing), ©07 
LAP-QS-043, Go Figure! The Sequel (Interpret Financial Ratios for Investment), ©07     
LAP-QS-044, Get to the Heart of It (Assess Securities' Fundamentals), ©07     
LAP-QS-045, Get a Game Plan (Strategies for Selecting Investments), ©07     
LAP-QS-046, Pick and Choose (Choose Investments), ©07
Just for You! FI:031, Explain sources of financial assistance, ©16
Just for You! FI:066, Develop personal budget, ©16
Just for You! FI:070, Read and reconcile bank statements, ©17
Just for You! FI:074, Prepare personal income tax forms (i.e., 1040 EZ form), ©16
Just for You! FI:092, Prepare cash flow statements, ©14
Just for You! FI:096, Forecast sales, ©16
Just for You! FI:097, Calculate financial ratios, ©14
Just for You! FI:102, Interpret financial statements, ©17
Just for You! FI:149, Prepare income statements, ©14
Just for You! FI:225, Manage cash flow, ©16
Just for You! FI:238, Calculate the time value of money, ©17
Just for You! FI:342, Discuss the nature of the accounting cycle, ©14
Just for You! FI:344, Explain the nature of audits and assurance engagements, ©16
Just for You! FI:358, Determine relationships among total revenue, marginal revenue, output, and profit, ©14
Just for You! FI:378, Demonstrate the effects of transactions on the accounting equation, ©17
Just for You! FI:381, Journalize business transactions, ©17
Just for You! FI:382, Post journal entries to general ledger accounts, ©17
Just for You! FI:383, Prepare a trial balance, ©17
Just for You! FI:384, Journalize and post adjusting entries, ©17
Just for You! FI:385, Journalize and post closing entries, ©17
Just for You! FI:393, Prepare balance sheets, ©17
Just for You! FI:542, Monitor business’s profitability, ©16
Just for You! FI:636, Analyze the collection of accounts receivable, ©14
Just for You! FI:638, Explain the nature of payroll expenses, ©17
Just for You! FI:642, Discuss the nature of long-term assets (e.g., tangible assets, intangible assets, natural resources, etc.), ©14
Just for You! FI:659, Describe marginal analysis techniques and applications, ©17
Just for You! FI:783, Make responsible financial decision, ©17

Human Resources Management (HR)

LAP-HR-035, People Pusher (Nature of Human Resources Management), revised, ©15
*LAP-HR-411, Moral Mediators (Ethics in Human Resources Management), ©18
LAP-HR-493, Take the Lead! (Leadership in Organizations), ©16 (formerly LAP-HR-036)
Just for You! HR:356, Select and hire new employees, ©16
Just for You! HR:360, Orient new employees, ©14
Just for You! HR:362, Explain the role of training and human resources development, ©15
Just for You! HR:366, Handle employee complaints and grievances, ©15
Just for You! HR:369, Explain the nature of remedial action, ©15
Just for You! HR:403, Foster "right" environment for employees, ©17

Information Management (NF)

LAP-NF-001, Record It (Business Records), revised, ©17
LAP-NF-004, TECH-tastic (Technology’s Impact on Business), revised, ©17
LAP-NF-015, Get the 4-1-1 (Conducting an Environmental Scan), ©17 (formerly LAP-NF-002)
LAP-NF-110, In the Know (Nature of Information Management), ©16 (formerly LAP-NF-003)
Just for You! NF:008, Demonstrate basic presentation applications, ©16
Just for You! NF:012, Determine venture’s information technology needs, ©16
Just for You! NF:038, Demonstrate basic desktop publishing functions to prepare promotional materials, ©15
Just for You! NF:042, Create and post basic web page, ©18
Just for You! NF:091, Establish specifications for selecting hardware/software systems, ©14
Just for You! NF:127, Create a web page for business applications, ©16
Just for You! NF:138, Support and maintain a multimedia website, ©18
Just for You! NF:168, Make meeting arrangements, ©15

Knowledge Management (KM)

LAP-KM-001, Know Go (The Nature of Knowledge Management), revised, ©19
*LAP-KM-002, Know What’s Right (Ethics in Knowledge Management), ©18

Market Planning (MP)

LAP-MP-002, Pick the Mix (Nature of Marketing Strategies), revised, ©16
LAP-MP-003, Have We Met? (Market Identification), revised, ©18
LAP-MP-005, Futurecast (The Nature of Sales Forecasts), ©15
LAP-MP-007, A Winning Plan (Nature of Marketing Plans), ©16 (formerly LAP-MP-001)
LAP-MP-010, Analyze This! (SWOT Analysis), ©19 (formerly LAP-MP-004)
Just for You! MP:014, Forecast sales for marketing plans, ©15
Just for You! MP:018, Develop marketing plan, ©14
Just for You! MP:027, Profile target customer, ©16

Marketing (MK)

LAP-MK-001, Work the Big Seven (Marketing Functions), revised, ©17
LAP-MK-002, Act Now! (Employee Actions/Company Goals), revised, ©14 
LAP-MK-003, Just Do It…Right (Company Actions and Results), revised, ©14
LAP-MK-004, Have It Your Way (Nature of Marketing), revised, ©16 
LAP-MK-012, The Wide, Wide World of Sport Marketing (Nature of Sport Marketing), ©18 (formerly LAP-MK-005)
LAP-MK-014, Cause and Effect (Buying Behavior), ©19 (formerly LAP-MK-006)

Marketing-Information Management (IM)

LAP-IM-002, Get the Facts Straight (Marketing-Information Management), revised, ©16 
LAP-IM-010, Seek and Find (Marketing Research), ©17 (formerly LAP-IM-005)
LAP-IM-012, Data Do It (Need for Marketing Data), revised, ©16 
LAP-IM-015, What’s the Source? (Obtaining Marketing-Research Data), ©13 
LAP-IM-016, Take Your Pick (Nature of Sampling Plans), ©13
LAP-IM-017, Hunting and Gathering (Data-Collection Methods), ©15
*LAP-IM-025, Info With Integrity (Ethics in Marketing-Information Management), ©18
LAP-IM-184, Data Diving (Identifying Marketing Data), ©17 (formerly LAP-IM-011)
LAP-IM-282, What’s the Problem? (Marketing Research Problems), ©17 (formerly LAP-IM-013)
LAP-IM-284, Better by Design (Marketing Research Designs), ©17 (formerly LAP-IM-014)
Just for You! IM:381, Obtain information from customer databases, ©16
Just for You! IM:382, Obtain marketing information from online sources, ©18
Just for You! IM:469, Monitor/measure customer "buzz", ©17

Operations (OP)

LAP-OP-001, Chart Your Course (Developing a Project Plan), ©18 (formerly LAP-OP-007)
LAP-OP-002, Buy Right (Purchasing), revised, ©15
LAP-OP-008, Take Control (Quality-Control Measures), ©15
LAP-OP-009, Watch Your (Over) Head (Overhead/Operating Costs), ©15
LAP-OP-017, Can You Make It? (Nature of Production), ©16 (formerly LAP-OP-004)
LAP-OP-025, Buck Busters (Employee Role in Expense Control), ©17 (formerly LAP-OP-005)
LAP-OP-158, Projected to Win (Nature of Project Management), ©18 (formerly LAP-OP-006)
LAP-OP-189, Smooth Operations (Nature of Operations), ©16 (formerly LAP-OP-003)
*LAP-OP-190, Above Board (Ethics in Operations), ©16
*LAP-OP-519, Plan On It! (Planning Projects), ©18
*LAP-OP-520, Check Your (Project) Pulse (Monitoring Projects and Taking Corrective Actions), ©18
*LAP-OP-521, Making the Grade (Evaluating Project Success), ©18
*LAP-OP-531, Get What You Need (Identifying Project Resources), ©18
*LAP-OP-675, Projects With Principles (Ethics in Project Management), ©18
LAP-QS-018, Make It Happen (Managing Projects), ©06   
Just for You! OP:007, Follow safety precautions, ©14
Just for You! OP:009, Explain procedures for handling accidents, ©15
Just for You! OP:013, Explain routine security precautions, ©15
Just for You! OP:233, Plan meetings, ©18
Just for You! OP:313, Discuss the nature of capacity planning, ©16
Just for You! OP:419, Develop inventory-control systems, ©16
Just for You! OP:467, Design sustainability strategies, ©16

Pricing (PI)

LAP-PI-002, The Price Is Right (Nature of Pricing), revised, ©15
LAP-PI-003, Make Cents (Factors Affecting Selling Price), revised, ©16
LAP-PI-004, Tipping Point (Calculating Break-Even), ©14  
LAP-PI-047, Gauge Your Prices (Pricing the Sport/Event Product), ©18 (formerly LAP-PI-007)
Just for You! PI:007, Set prices, ©16

Product/Service Management (PM)

LAP-PM-001, Customer Service Supersized (The Role of Customer Service in Positioning/Image), revised, ©15
LAP-PM-003, Mix and Match (The Nature of the Product Mix), revised, ©15
LAP-PM-004, Promises, Promises (Warranties and Guarantees), revised, ©17
LAP-PM-006, It’s a Brand, Brand, Brand World! (Nature of Product Branding), revised, ©15
LAP-PM-007, Protect and Serve (Consumer Protection), ©14
LAP-PM-008, Raise the Bar (Grades and Standards), revised, ©17
LAP-PM-010, Build Your Corporate Brand…Before Someone Builds It for You (The How-To's of Corporate Branding), revised, ©15 
LAP-PM-014, Permission Granted (Developing a Licensing Program), ©14
LAP-PM-016, Stand Out (Unique Selling Proposition), ©14
LAP-PM-017, Rapping Up Products (Nature of Product/Service Management), revised, ©15
LAP-PM-019, Getting Piece of Mind (Factors Used to Position Products/Services), ©14
LAP-PM-020, Corporate Identity (Nature of Corporate Branding), ©15
LAP-PM-024, Get a Life (Cycle) (Product Life Cycles), ©19 (formerly LAP-PM-018)
*LAP-PM-040, Safe and Sound (Ethics in Product/Service Management), ©18
LAP-PM-079, More Than a Ticket (Elements of Sport/Event Product), ©18 (formerly LAP-PM-015)
LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas), ©17 (formerly LAP-PM-011)
LAP-PM-139, Sign Here: Licensing for Profit (Licensing in Sport/Event Marketing), ©18 (formerly LAP-PM-012)
LAP-PM-140, Play the Name Game (Celebrity Endorsements), ©18 (formerly LAP-PM-013)

Professional Development (PD)

*LAP-PD-001, About Time (Time Management), revised, ©18
LAP-PD-002, Brand Me (Personal Appearance), ©19 (formerly LAP-PD-005)
LAP-PD-012, Imagine That (Demonstrating Creativity), ©16 (formerly LAP-QS-005)
LAP-PD-015, Go for It! (Careers in Business), ©14
*LAP-PD-016, Go for the Goal (Goal Setting), revised, ©16
*LAP-PD-017, Weigh Your Options (Decision-Making), ©18 (formerly LAP-PD-010)
LAP-PD-019, Career Opportunities in Business Management and Administration (PD:297), ©14 (Exclusive to the MBA Learning Center)
LAP-PD-020, Career Opportunities in Finance (PD:152), ©14 (Exclusive to the MBA Learning Center)
LAP-PD-021, Career Opportunities in Marketing (PD:024), ©14 (Exclusive to the MBA Learning Center)
LAP-PD-022, Career Opportunities in Hospitality and Tourism (PD:027), ©15 (Exclusive to the MBA Learning Center)
LAP-PD-051, Score a Career in Sport and Event Marketing (Careers in Sport/Event Marketing), ©18 (formerly LAP-PD-006)
LAP-PD-066, Own Your Own (Career Opportunities in Entrepreneurship), ©16 (formerly LAP-PD-004)
*LAP-PD-077, No Problem (Demonstrating Problem-Solving Skills), ©16 (formerly LAP-PD-017)
*LAP-PD-126, Ideas in Action (Innovation Skills), ©18 (formerly LAP-PD-018)
*LAP-PD-250, Do You Follow? (Adhering to Company Protocols and Policies), ©18
*LAP-PD-251, Know the Code (Following Rules of Conduct), ©17
LAP-PD-252, Don't Cheat the Chain (Following Chain of Command), ©18
LAP-QS-040, Swing HI, Swing LO (Causes of Stock Price Fluctuations), ©07  
LAP-QS-047, Buy and Sell (How Securities Are Traded), ©07     
LAP-QS-048, Inquire Before You Hire (Considerations in Selecting a Securities Sales Agent), ©07
LAP-QS-049, In It to Win It (Nature of Market Timing), ©07
Just for You! PD:009, Demonstrate systematic behavior, ©15
Just for You! PD:020, Analyze employer expectations in the business environment, ©16
Just for You! PD:026, Utilize job-search strategies, ©17
Just for You! PD:028, Interview for a job, ©14
Just for You! PD:030, Write a letter of application, ©14
Just for You! PD:031, Prepare a resume, ©14
Just for You! PD:037, Use networking techniques to identify employment opportunities, ©15

Promotion (PR)

LAP-PR-001, Spread the Word (Nature of the Promotional Mix), revised, ©17
LAP-PR-002, Razzle Dazzle (Nature of Promotion), revised, ©16
LAP-PR-003, Ad-quipping Your Business (Types of Advertising Media), revised, ©16
LAP-PR-004, Know Your Options (Product and Institutional Promotion), revised, ©16
LAP-PR-136, Play to the Fans (Building Fan Support), ©18 (formerly LAP-PR-019)
LAP-PR-175, Scoring Customers Through Sponsorships (Sport/Event Sponsorships), ©18 (formerly LAP-PR-017)
LAP-PR-187, What’s the Big Idea? (“Out-of-the-Box” Sales Promotion for Sports/Events), ©19 (formerly LAP-PR-018)
Just for You! PR:009, Calculate media costs, ©15
Just for You! PR:010, Select advertising media, ©15
Just for You! PR:014, Explain components of advertisements, ©14
Just for You! PR:057, Write a press release, ©14
Just for You! PR:097, Develop promotional plan for a business, ©14
Just for You! PR:165, Explain the nature of email marketing tactics, ©15
Just for You! PR:166, Execute targeted emails, ©15
Just for You! PR:347, Propose community issues for company involvement, ©16
Just for You! PR:365, Explain the use of social media for digital marketing, ©16

Quality Management (QM)

LAP-QM-001, Keep It Quality (Nature of Quality Management), revised, ©19

Risk Management (RM)

*LAP-RM-041, Manage Risk the Right Way (Ethics in Risk Management), ©19

Selling (SE)

LAP-QS-033, The Name’s Bond... Just Bond (Nature of Bonds), ©07
LAP-QS-034, Stock Up for the Future (Nature of Stocks), ©07
LAP-QS-035, Mutual Attraction (Nature of Mutual Funds), ©07
LAP-SE-048, Set Your Sales (The Selling Process), ©17 (formerly LAP-SE-126)
LAP-SE-108, Decisions, Decisions, Decisions (Helping Customers Make Buying Decisions), revised, ©14 
LAP-SE-112, Typecasting (Addressing Needs of Individual Personalities), revised, ©15
LAP-SE-113, Find Features, Boost Benefits (Feature-Benefit Selling), ©14 
LAP-SE-114, Get Specific (Recommending Specific Products), ©19 (formerly LAP-SE-111)
LAP-SE-115, Keep Them Loyal (Key Factors in Building Clientele), ©14 
LAP-SE-116, Digging for Sales (Prospecting for Customers), ©14  
LAP-SE-117, Sell Away (Nature of Selling), ©14 
LAP-SE-119, Follow Up! (Follow-Up Strategies), ©14
LAP-SE-129, Keep It Real—In Sales (Legal and Ethical Considerations in Selling), ©14  
LAP-SE-130, Go Beyond the Sale (Customer Service in Selling), ©14
LAP-SE-131, Get Informed (Acquiring Product Information for Use in Selling), ©15
LAP-SE-321, Make the Match (Selling Sponsorships), ©18 (formerly LAP-SE-127)
LAP-SE-374, Show and Tell (Product Demonstration), ©17 (formerly LAP-SE-103)
LAP-SE-874, Objection Overruled (Converting Objections Into Selling Points), ©17 (formerly LAP-SE-100)
LAP-SE-875, Up the Ante (Suggestion Selling), ©19 (formerly LAP-SE-110)
LAP-SE-883, What’s the Motive? (Determining Buying Motives), ©17 (formerly LAP-SE-109)
LAP-SE-895, Wrap It Up (Closing Sales), ©18 (formerly LAP-SE-107)
LAP-SE-932, Sell Right (Selling Policies), ©19 (formerly LAP-SE-121)
Just for You! SE:019, Explain the use of brand names in selling, ©17
Just for You! SE:046, Sell good/service/idea to individuals, ©18
Just for You! SE:111, Determine customer/client needs, ©15
Just for You! SE:461, Process telephone orders, ©14
Just for You! SE:475, Calculate miscellaneous charges, ©15

Strategic Management (SM)

LAP-SM-003, Manage This! (Concept of Management), revised, ©15
LAP-SM-004, Dream Team Maker (Staffing), ©15
LAP-SM-007, Plan Now, Succeed Later (Nature of Business Plans), ©16 (formerly LAP-SM-001)
LAP-SM-013, Plan for Success (Creating a Business Plan), ©16 (formerly LAP-SM-002)
LAP-SM-064, Put It All Together (Managerial Considerations in Organizing), ©19
LAP-SM-075, Prepare for the Worst; Expect the Best (Nature of Risk Management), ©18 (formerly LAP-FI-008)
Just for You! SM:010, Conduct an organizational SWOT, ©16
Just for You! SM:011, Explain external planning considerations, ©14


Just for You! module content varies.
Each of these modules typically contains one of the following: a rubric, briefing, performance checklist, or student activity and handout. All Just for You! modules include instructional objectives, links to informative websites, and references to textbooks appropriate for the topic. However, Just for You! modules are not as comprehensive as LAP modules.

*Free! We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.